Social Impact

At Upthere, we believe in the transformative power of skateboarding—not just as a sport, but as a catalyst for change. One of the most fulfilling moments is when we see the kids who once picked up a skateboard, now adults, sharing their stories of how skateboarding changed their lives—or even saved them. It’s more than just learning tricks or pushing through the streets. For many, skateboarding became a form of self-expression, a way to build confidence, and a way to connect with a community that felt like home.

The impact goes beyond the pavement; it shapes lives, builds resilience, and gives young people a sense of belonging. These stories are the true heart of our mission, and they remind us every day that what we do matters—how every deck, every design, and every collaboration has the power to inspire change and create a better future. Skateboarding isn’t just about the ride—it’s about the journey.